Media Sosial, Identitas Keislaman, dan Perilaku Generasi Z:Perspektif Sosial dan Keagamaan

Abstrak

Purpose: This article examines how social media shapes Islamic identity and the social-religious behavior of Muslim Generation Z. It focuses on the everyday movement between religious learning, self-presentation, peer interaction, digital da’wah, and the negotiation of authority in algorithmically mediated platforms.

Design/Methodology: An integrative literature review was conducted using 15 peer-reviewed publications issued between 2022 and 2026, all carrying verifiable Digital Object Identifiers (DOIs). The evidence was coded into six domains: access to religious knowledge, identity performance, religious authority, social piety and community, ethical self-regulation, and risks of fragmentation or superficial engagement.

Findings: Social media expands access to Islamic learning and gives young Muslims new spaces to articulate belonging, build communities, and connect religious values with contemporary lifestyles. Yet the same environment can reward visibility over depth, blur the distinction between popularity and scholarly authority, intensify comparison and performative piety, and expose users to polarized or decontextualized religious claims. The effect therefore depends on verification habits, digital literacy, social context, and the extent to which online expression is connected with responsible offline practice.

Practical Implications: Universities, families, mosques, youth communities, and da’wah actors should treat media literacy, tabayyun, adab of interaction, and source verification as part of contemporary religious education. Programs should help Generation Z interpret content, assess authority, reflect on motives for self-presentation, and translate digital engagement into socially constructive behavior.

Originality/Value: The article proposes a reflective pathway of digital Islamic identity—exposure, interpretation, verification, expression, and practice—to explain why similar social-media exposure can lead to different religious and social outcomes among young Muslims.